Grateful for You: An Autumn Tutorial SALE!
Use the code GRATEFUL to Save 50% on Cake Decorating Tutorials until midnight on November 29th, 2023!!
As our busy season draws to a close, I like to take a breath and reflect on the work we’ve done. It’s been quite a season, and I’m filled with so much gratitude for our team and the clients that trust us to do what we love.
Even after 13 years, I’m continually challenged to push my creative boundaries and grow as a cake designer and business owner. It’s part of what I love about this job.
There was a point a few years into starting Sweet Heather Anne, however, where I almost threw in the towel. We were successfully booking up each week but the work was no longer inspiring and we were struggling to keep up. That’s when we started to shift the business towards making the work that we wanted to make and charging appropriately for that work.
If you’re feeling burnt out on character cakes and overdone Pinterest designs, you’re not alone. I’d love for you to connect with one of these courses and fall in love with cake design again.
Everything below and more is included in the sale!
Pricing and Selling Intricate Work
The pricing structure we used to more than double our average wedding cake sale from $600 to $1400.
Our wedding cake inquiry process from start to finish.
Our system for converting over 85% of our tastings into wedding clients who trust our design perspective and understand the value of our work.
Cake Building Fundamentals
Building and stacking cakes that are both flawless and structurally sound.
Getting the perfect smooth coat.
Simple buttercream finishes for professional looking cakes.
Transporting cakes (and our favorite delivery cart!).
Our To-Go-Kit Packing Guide for stress-free deliveries.
Our Cake Serving Guide to help you size your cakes with ease.
Edible Sequin Cake Design
The design process we use to create original designs that consistently exceed our clients' expectations.
The sketching process that we use to sketch and propose cakes right in the tasting.
Art Deco Sequin Scallops.
Piped Embroidery with Edible Sequins (pictured).
Our trusted Royal Icing and Gelatin Sequin recipes.
Painting with Buttercream
Dying Buttercream and Creating a Color Scheme.
Editing Cakes for Sharp Edges.
Abstract Painted Buttercream.
Buttercream Oil Painting (pictured).
Our trusted Swiss Meringue Buttercream recipe.
A guide to the gel colors we use to dye any color.
Use the code GRATEFUL at check-out to receive 50% off any of the courses in our store. Sale ends Wednesday, November 29th at midnight.
