Blog for Cake Decorators
How I Stay Inspired During The Shift From Wedding Season to Holiday Season
Transitioning from wedding season to the holiday rush can feel overwhelming, but finding ways to stay inspired is essential. I keep creativity flowing by exploring new techniques, collaborating with friends, and setting boundaries, like offering a curated holiday menu and planning workshops on our own terms. And when I need a reset, a quick walk or a great audiobook always does the trick.
Photos by: Ally Frances Photo.
Cakes and content by: Sweet Heather Anne.
We’re just wrapping up our busiest time of year - wedding season! While I absolutely love making wedding cakes, it’s also easy to get into a bit of a creative rut when you make so many of them. I also find the transition from wedding season to holiday season a bit overwhelming, so I try to be mindful of that when taking on projects this time of year.
So, what’s been keeping me inspired lately?
1. Creative Exploration
I recently took an autumn wreath workshop with Honeybaby Floral and had the best time playing with flowers that were just for me. I think it’s important to take time to explore and grow without the pressure of a client’s approval. It was also a great time to connect with some of the other Moms at my son’s preschool without our busy toddlers stealing our attention.
I also participated in a styled shoot with Ally Frances Photography and took the opportunity to play with adding piped embroidery to a vintage piped heart cake. I think there is more to explore with this concept. I’m obsessed! Here’s a quick photo from the studio.
2. Collaborations with Friends
My friend Diana owns a beautiful boutique called Thistle and Bess and we’ve been working on very special cookies for a party she’s hosting to kick-off her holiday season. Because Diana is a friend, she is giving us full creative freedom to play. I’m taking inspiration from Painted Ladies Pastry to create pieces of Diana’s jewelry in cookie form and I can’t wait to take on the challenge.
3. Knowing When to Say No
As I mentioned above, the transition from the busy wedding season to the busy holiday season can be very stressful for me.
Our Cake Studio is a well oiled machine when it comes to making wedding and online shop cakes. Once November rolls around, however, our wedding bookings slow down and we get flooded with requests for projects that seem promising but aren’t really in our wheelhouse. I spent years taking on everything from large on-site cookie decorating workshops to orders for thousands of holiday cookies to be shipped across the country.
One year, I realized I was dreading December. I found myself saying, it’s really just three weeks of craziness, I can handle that, right? Then I realized, I didn’t want to just get through it. I wanted to enjoy the holiday season, too.
That’s when we shifted towards offering a specific menu of things we wanted to make and supplementing our income with Holiday Cookie Decorating Workshops at times that we wanted to teach them. (We don’t do evening classes and we plan them so that they fit with the general workflow of the week.)
Then we take a break from Christmas Eve until just after New Years. I know there are lots of opportunities to make more money before the January resolutions set in, but I also know that I love being able to spend that time with my family, and I want that for my team, too.
4. Finding Time for Myself
Taking the time to go for a walk is one of the most powerful things that I can do for myself. It gives me time to think or call a friend or lose myself in an audiobook and I always finish the walk feeling refreshed and centered.
As the days get shorter and the temperatures get colder, finding the time for a good walk gets more and more challenging. I know I need it, though, so I make it happen.
Here are a few of my favorite listens, lately:
The Invisible Life of Addie Larue, Hello Beautiful, anything written by Emily Henry or narrated by Julia Whalen
READY TO GO FURTHER?
Lean into professional growth and sustainable creativity with my Online Tutorials. For more tips like this delivered to your inbox, subscribe to The Cake Break, our once-per-month newsletter for cake decorators and artists.
SAVE THIS FOR LATER ON PINTEREST:
Fall In Love With Cake Design Again 💛
The turning point for us came from prioritizing the work that we wanted to make and charging appropriately for that work. When I set out to create online tutorials, I wanted to give others the tools to make this shift for themselves.
Use the code SUMMERSALE60 to save 60% on our entire
Online Course Library!
Sweet Heather Anne has always been a passion project.
In the beginning, I felt honored to take on every order that came my way and work as much as I had to to make it happen. I had an amazing team of volunteers turned friends and together we could troubleshoot through anything.
After the excitement of starting the business wore off, however, the long work hours started to take a toll on our morale. Outwardly, it looked like we were doing amazing. We had recently been named one of the top wedding bakeries in the country by Brides and we were busier than we had ever been.
Inwardly, however, we were struggling. We rarely left the bakery before midnight on Fridays and at times, we weren’t even breaking even. I began to wonder if the business I had set out to create was even capable of making a profit.
The turning point for us came from prioritizing the work that we wanted to make and charging appropriately for that work. When I set out to create online tutorials, I wanted to give others the tools to make this shift for themselves.
If you’re feeling burnt out on character cakes and overdone Pinterest designs, you’re not alone. I’d love for you to connect with one of these courses and fall in love with cake design again.
Use the code SUMMERSALE60 to save 60% on our entire
Online Course Library!
Everything below and more is included in this sale (this week only!).
Want to raise your prices?
I know it’s daunting, but this course can help!
Pricing and Selling Intricate Work
The pricing structure we used to more than double our average wedding cake sale from $600 to $1400.
Our wedding cake inquiry process from start to finish.
Our system for converting over 85% of our tastings into wedding clients who trust our design perspective and understand the value of our work.
“I can easily double what I was asking for cakes before I took Pricing and Selling Intricate Work.”
- Catrina Staats, Homestead Kitchen
Interested in perfecting your smooth coat? We’ve got you!
Cake Building Fundamentals
Building and stacking cakes that are both flawless and structurally sound.
Getting the perfect smooth coat.
Simple buttercream finishes for professional looking cakes.
Transporting cakes (and our favorite delivery cart!).
Our To-Go-Kit Packing Guide for stress-free deliveries.
Our Cake Serving Guide to help you size your cakes with ease.
“Everything she teaches in this class was something I wish I had access to when I first started out so I could save some time from the trial and errors.”
- Winifred Lua, Winifred Kriste Cake
Want to learn how we design and execute our show stoppers?
Edible Sequin Cake Design
The design process we use to create original designs that consistently exceed our clients' expectations.
The sketching process that we use to sketch and propose cakes right in the tasting.
Art Deco Sequin Scallops
Piped Embroidery with Edible Sequins (pictured)
Our trusted Royal Icing and Gelatin Sequin recipes.
“I would recommend this course to pretty much everybody.”
- Michelle Henry, Iris Street Bakery
Interested in learning my absolute favorite technique? It’s so easy and enjoyable!
Painting With Buttercream
Dying Buttercream and Creating a Color Scheme
Editing Cakes for Sharp Edges
Abstract Painted Buttercream
Buttercream Oil Painting (pictured)
Our trusted Swiss Meringue Buttercream recipe
A guide to the gel colors we use to dye any color
“Heather was able to take something that looks so complex and break it down step by step. The next thing you know, you have a masterpiece on your hands!”
- Madelyne, Maddog Sweets
Don't forget to use the code SUMMERSALE60 at check-out to receive 60% off any of the courses in our store.
Sale ends Tuesday, July 30 at midnight.
SAVE THIS FOR LATER ON PINTEREST
Mastering Last-Minute Cake Orders: Our Guide to Successful Semi-Custom Cakes
Master the art of handling last-minute cake orders with our semi-custom options that boosted our online sales by 94%. Discover the joy of efficiently executed designs that simplify training and delight customers, all while maintaining your sanity. Perfect your online cake shop with our essential tips for success.
Last year, I wrote How to Accommodate Small, Last-Minute Cake Orders - And Preserve Your Sanity. This year, I'm revisiting that topic and sharing what I’ve learned from a full year of offering semi-custom options in our online cake shop.
Boosting Online Sales with Semi-Custom Cake Options
Our online shop has been part of our business for years, but it didn’t really take off until Covid hit. During the pandemic, customers got used to the convenience of ordering online, and sales soared for tiny cakes and pandemic-friendly cookie kits. After adding semi-custom options and expanding our offerings to include more two-tier and higher price point cakes last year, we saw a staggering 94% increase in revenue from our online shop.
The Joy of Last-Minute Orders
Surprisingly, I’ve grown to LOVE the last-minute orders that come through our online shop. Although we specialize in custom cakes, it’s refreshing to work on designs that we can execute efficiently. This not only speeds up production but also simplifies the training process for new team members.
The key to this success is filling the shop with designs that you want to make. If you've been in the cake designing business for a while, you'll know there are certain requests that can be draining. For me, it’s character cakes and small cakes that require extensive prep time. Our online shop addresses these challenges by offering a wide variety of designs that are exciting and straightforward to make. Customers can customize the color scheme, but the designs are predefined, which eliminates the need for lengthy back-and-forth communications or hours spent researching obscure cartoon characters. For character cakes, we suggest that clients personalize one of our pre-designed options with their own toppers.
Bridging the Gap Between Custom and Pre-Designed Cakes
This year, we've been focused on narrowing the gap between what’s available in our online shop and our bespoke creations that require a $1000 minimum. Noticing a trend toward smaller cakes, we added more two-tier options and sheet cakes. We also introduced larger single-tier cakes and our take on the popular Lambeth heart cake, which have been met with great enthusiasm from our clients.
Tips for Creating an Online Cake Shop That You LOVE
The cake order system described below works wonderfully for our team of five, but it’s important to find a system that works for you, ensuring the schedule fits your needs and you're selling cakes that you enjoy making.
1. Play to your strengths
Capitalize on designs you're known for! Simplify these designs to integrate them into your regular workflow and allow for creative customization with colors and add-ons.
2. Look for opportunities in popular designs
Add cakes to your shop that address frequently requested styles or fill gaps in your current offerings. If specific style of cake doesn’t meet your minimum or lead time for an order, can you add something similar to your shop?
3. Implement boundaries for logistical ease
Limit online shop orders to pick-up only. This way, you have time to execute your deliveries for larger events. For us, that means only offering 1 and 2-tier cakes in the shop so we can ensure safe transport by our clients.
Limit your pick-up dates and times to something that works for your current production schedule. We only offer Fridays and Saturdays and some of the more detailed designs are limited to Friday afternoon and Saturday pick-up.
Limit your flavor options so that you have more repeat flavors and building goes faster.
Set order deadlines that work for your baking schedule. We have different order deadlines based on how easy it is for us to execute the cake/keep cakes in stock to execute the order.
4. Optimize Your Schedule
Set pick-up hours that work for your schedule. If you’re a one person show that may look different than a bakery with employees that can be on site while others are delivering.
Block off dates when you hit capacity. Because of the way that our website is set up, we can be specific about this, like blocking off Friday orders for the more elaborate designs and leaving the cakes we are able to execute more quickly.
Bonus tip for cake studio owners and managers
Work with a virtual assistant who specializes in web design if the idea of creating the shop itself seems overwhelming. We use Squarespace for our site but we’ve heard great things about Shopify, too.
Inspiration from Fellow Cake Designers
In addition to our semi-custom cake shop, here are some examples of how other talented cake designers have structured their pre-designed offerings:
Feeling overwhelmed about where to start? Email me at info@sweetheatheranne.com to set up a consultation session about starting or improving your online cake shop.
Turn Passion into Profit
Interested in learning more about how we make a profit selling the work that inspires us? Check out our Pricing and Selling Intricate Work online course!
Photos by Cat Carty Buswell and Taylor Higgins.
Save this for later on Pinterest
Ready for more?
Learn cake decorating skills, from basic essentials to advanced techniques, that my team and I use every day in my Online Tutorials. For more tips like this delivered to your inbox, subscribe to The Cake Break, our once-per-month newsletter for cake decorators and artists.
We’d love to hear from you!
Share your experiences with last-minute or online cake orders in the comments below, or tag us in your cake photos on social media. Your feedback not only inspires us but also helps us refine our offerings to better serve you.
Tips for Thriving During the Engagement Gap
Is your wedding season looking a little slower than last year? Some wedding professionals are calling this slow-down in events the engagement gap - a result of less new couples during the height of the pandemic, there are fewer engagements and weddings this year. These are our tips for thriving during this temporary lull in wedding bookings
Is your wedding season looking a little slower than last year? For us, it’s mostly hitting in the Spring and early Summer, but either way, we’re finding ourselves with a little extra space in our schedule after two very steady years of being fully booked for the wedding season.
Some people are calling this lull in weddings the engagement gap. Since less people started dating during the height of the pandemic, less couples are getting married this year.
Here are our tips for not only surviving but thriving during this short dip in wedding bookings:
Teach workshops
No matter where you are in your cake journey, you have skills that others would be interested in learning. I actually started teaching workshops as soon as I rented my first kitchen in 2010.
It takes a little bit of investment to get set-up with all the tools you need to host a workshop but you can start small and build up as you go. I still remember when we placed the order for enough turntables for a 12 person workshop. It felt like a lot at the time but since then, the turntables have been more than paid off. If you don’t have a ton to invest now, you can always borrow some of the tools you need from other cake friends. 💛
Diversify your offerings on your terms
At Sweet Heather Anne, we have three main revenue sources:
70% wedding/custom cakes with a minimum order based on the season
20% semi-custom and pre-designed cakes from our Online Shop
10% classes: both online and in person
This year, we are leaning harder into both our online shop offerings and classes to make up for an anticipated dip in wedding revenue.
One of the best parts about classes is that you’re in charge of when they are scheduled. You can look at your bookings and see where they are light and add classes at those times. July is looking particularly slow for us this year so we’re bringing on some new class offerings to fill in that gap.
Our online shop is beautiful because it allows us to take smaller, last minute orders on our own terms. We get to choose the designs that we want to create and customers can purchase those designs without all the back and forth of a custom cake.
This year, we’re adding lots of new designs including sheet cakes that clients can add on for extra servings. We hope this will help us reach clientele looking for wedding cakes at a more approachable budget than our custom work.
Check out, How to Accommodate Small, Last-Minute Cake Orders - And Preserve Your Sanity! to see how we set-up our online shop offerings to fit seamlessly into our custom cake production schedule.
Make a budget and set goals for the year
This is a big one! It’s hard to know how the dip in weddings is affecting you unless you understand the big picture of your business. Each year, we look at last year’s numbers and make projections for the current year. We make sure to include rent increases, salary increases, and any other expenses that we think will be higher or lower throughout the year.
The next step is setting monthly and annual goals. If we are behind on a monthly goal, we know we need to take action to make it up later in the year. For us, that often looks like scheduling more classes, promoting something in our online shop, or doing cross promotion with another business.
If creating a budget from scratch sounds overwhelming, reach out to your local SBDC for help. The branch in our area shared their budgeting spreadsheet and taught us how to use it, all for free!
If you want to dive in a little deeper, I’d highly recommend Be Sage Consulting. Michelle has provided countless valuable resources for us throughout our time in business.
The Good News
These changes will not only help you get past the engagement gap but also strengthen your business for the future. With more revenue streams to lean on and a better way to understand your cash flow, you’ll be ready to handle anything that comes your way!
Ready for more?
Interested in learning more about our business strategies, check out our Pricing and Selling Intricate Work course! For more tips like this delivered to your inbox, subscribe to The Cake Break, our once-per-month newsletter for cake decorators and artists.
Save this for later on Pinterest
Grateful for You: An Autumn Tutorial SALE!
There was a point a few years into starting Sweet Heather Anne, however, where I almost threw in the towel. We were successfully booking up each week but the work was no longer inspiring and we were struggling to keep up. That’s when we started to shift the business towards making the work that we wanted to make and charging appropriately for that work.
Use the code GRATEFUL to Save 50% on Cake Decorating Tutorials until midnight on November 29th, 2023!!
As our busy season draws to a close, I like to take a breath and reflect on the work we’ve done. It’s been quite a season, and I’m filled with so much gratitude for our team and the clients that trust us to do what we love.
Even after 13 years, I’m continually challenged to push my creative boundaries and grow as a cake designer and business owner. It’s part of what I love about this job.
There was a point a few years into starting Sweet Heather Anne, however, where I almost threw in the towel. We were successfully booking up each week but the work was no longer inspiring and we were struggling to keep up. That’s when we started to shift the business towards making the work that we wanted to make and charging appropriately for that work.
If you’re feeling burnt out on character cakes and overdone Pinterest designs, you’re not alone. I’d love for you to connect with one of these courses and fall in love with cake design again.
Everything below and more is included in the sale!
Pricing and Selling Intricate Work
The pricing structure we used to more than double our average wedding cake sale from $600 to $1400.
Our wedding cake inquiry process from start to finish.
Our system for converting over 85% of our tastings into wedding clients who trust our design perspective and understand the value of our work.
Cake Building Fundamentals
Building and stacking cakes that are both flawless and structurally sound.
Getting the perfect smooth coat.
Simple buttercream finishes for professional looking cakes.
Transporting cakes (and our favorite delivery cart!).
Our To-Go-Kit Packing Guide for stress-free deliveries.
Our Cake Serving Guide to help you size your cakes with ease.
Edible Sequin Cake Design
The design process we use to create original designs that consistently exceed our clients' expectations.
The sketching process that we use to sketch and propose cakes right in the tasting.
Art Deco Sequin Scallops.
Piped Embroidery with Edible Sequins (pictured).
Our trusted Royal Icing and Gelatin Sequin recipes.
Painting with Buttercream
Dying Buttercream and Creating a Color Scheme.
Editing Cakes for Sharp Edges.
Abstract Painted Buttercream.
Buttercream Oil Painting (pictured).
Our trusted Swiss Meringue Buttercream recipe.
A guide to the gel colors we use to dye any color.
Use the code GRATEFUL at check-out to receive 50% off any of the courses in our store. Sale ends Wednesday, November 29th at midnight.
Save this for later on Pinterest
Keeping My Sanity As A Creative Business Owner
I know that giving yourself a consistent weekend seems like a simple thing, but hear me out. When I first started my cake decorating business, I felt like I could never get ahead. Now instead of feeling guilty when I’m with my family, I congratulate myself for any extra work done on my days off or even treat myself for working on weekends.
Want to know my favorite tip for keeping my sanity as a business owner? Give yourself a consistent weekend!
I know that seems like a simple thing, but hear me out. When I first started out, I felt like I could never get ahead. Every time I wasn’t working I felt guilty, and the work just kept piling up.
Celebrating instead of guilt-tripping
Then, I decided that Sundays and Mondays would be my weekend. Since setting aside a weekend, I’ve worked plenty of Sundays and Mondays. Instead of feeling guilty that I wasn’t getting enough done, I started congratulating myself for getting extra work done on my days off. I’m also more likely to do nice things for myself if I’m working on a weekend. If I have a cake delivery on a Sunday, I’ll often check out a local coffee shop or bring a friend and go out to dinner near the venue.
It’s a simple mindset shift that has allowed me to have better work-life balance and break free of the guilt of my ever-accumulating workload.
REst and renew for a creative boost
Small businesses are constantly evolving and changing, and there is always a laundry list of things to do. Give yourself a break and treat yourself to a weekend. The work will be there when you get back, and you’ll be ready to tackle it with a clear mind and renewed spirit.
Family photos by Cat Carty Buswell, Abby Rose Photo, and Emmy and Ollie Photography.
Looking for more small business tips?
Check out our Pricing and Selling Intricate Work tutorial. For more tips like this delivered to your inbox, subscribe to The Cake Break, our once-per-month newsletter for cake decorators and artists.
Save this for later on Pinterest
Stimulate Creative Artistry with Our Summer Tutorial Sale
If you’ve been in this business long, you know that our most common inquiries are small, last minute cakes. As cake designers, we often grow to dread these requests, but semi-custom cakes completely changed the game for us.
SUMMERSALE: Save 50% on the Entire Course Library until midnight on August 2nd, 2023!
When I think about what I love most about this work, it’s the chance to learn new things and be creative each week. There was a point a few years into starting Sweet Heather Anne where this wasn’t the case. We were successfully booking up each week but the work was no longer inspiring and we were struggling to keep up. That’s when we started to shift the business towards work we wanted to do and we haven’t looked back since.
When I set out to create online tutorials, I wanted to give others the tools to make this shift for themselves. If you’re feeling burnt out on character cakes and overdone pinterest designs, you’re not alone. I’d love for you to connect with one of these courses and fall in love with cake design again.
Use the code SUMMERSALE to save 50% on our entire Online Course Library! Everything below and more is included in the sale.
Pricing and Selling Intricate Work
The pricing structure we used to more than double our average wedding cake sale from $600 to $1400.
Our wedding cake inquiry process from start to finish.
Our system for converting over 85% of our tastings into wedding clients who trust our design perspective and understand the value of our work.
Cake Building Fundamentals
Building and stacking cakes that are both flawless and structurally sound.
Getting the perfect smooth coat.
Simple buttercream finishes for professional looking cakes.
Transporting cakes (and our favorite delivery cart!).
Our To-Go-Kit Packing Guide for stress-free deliveries.
Our Cake Serving Guide to help you size your cakes with ease.
Edible Sequin Cake Design
The design process we use to create original designs that consistently exceed our clients' expectations.
The sketching process that we use to sketch and propose cakes right in the tasting.
Art Deco Sequin Scallops.
Piped Embroidery with Edible Sequins (pictured).
Our trusted Royal Icing and Gelatin Sequin recipes.
Painting with Buttercream
Dying Buttercream and Creating a Color Scheme.
Editing Cakes for Sharp Edges.
Abstract Painted Buttercream.
Buttercream Oil Painting (pictured).
Our trusted Swiss Meringue Buttercream recipe.
A guide to the gel colors we use to dye any color.
Don't forget to use the code SUMMERSALE at check-out to receive 50% off any of the courses in our store. Sale ends Wednesday, August 2nd at midnight.
Save this for later on Pinterest
How to Accommodate Small, Last-Minute Cake Orders - And Preserve Your Sanity!
If you’ve been in this business long, you know that our most common inquiries are small, last minute cakes. As cake designers, we often grow to dread these requests, but semi-custom cakes completely changed the game for us.
If you’ve been in this business long, you know that our most common inquiries are small, last minute cakes.
It’s not surprising, as everyone has a birthday every year and annual birthdays are generally not the type of events that people spend months planning.
As cake designers, we often grow to dread these requests. Creating a well thought out custom cake takes time and the back and forth involved in designing and executing a small custom order often outweighs the price that clients are willing to pay.
To help streamline this process, we created an online shop with a variety of designs that we’re excited to make. We just brought on semi-custom options where clients can choose their color scheme, but we do everything on our terms and eliminate that back and forth of creating something entirely custom. We set order cut-offs at a time frame that works for our business and create some design elements in bulk so we’re prepared for orders in advance.
Guidelines we’ve set to ensure success:
Pick-up dates are limited to Friday and Saturday so that the last minute cakes fit with the workflow of our larger event cakes.
We limited the flavor options from our full menu so that we have more repeat flavors and building goes faster.
These cakes are pick-up only so that we have time to execute our deliveries for larger events.
Our Everyday and Signature designs are the easiest for us to make as there is no customization available. Our order deadline for these designs is Thursday at 9am for Friday or Saturday of the same week.
The order deadline for 2-tier cakes and cakes with custom colors is Wednesday at 9am for Friday or Saturday of the same week. This allows us a little extra time to prepare for these orders.
We set pick-up hours that work for our schedule.
We block off dates when we have hit capacity for the week. Because of the way that our website is set up, we can be specific about this, like blocking off Friday orders for the more elaborate designs and leaving the cakes we are able to execute more quickly.
For custom cakes, we have a minimum of $600 in our slow season and $1000 in our busy season. This helps to ensure that we are compensated for the amount of time and effort that it takes to create custom orders and we are able to meet our weekly financial goals without overnight cake sessions or sacrificing the quality of our work.
This model works amazing for our team of 5, but there may be a model that suits you better. The important part is making sure that the schedule works for you and you’re selling cakes that you’re happy to make.
Here are some examples of how other cake designers we love have approach their predesigned offerings:
Ready to learn more?
For more details about how we make a profit selling the work that inspires us, check out our Pricing and Selling Intricate Work online course!
Save this for later on Pinterest
2023 Workshops at our Ann Arbor Cake Studio!
I am so excited to welcome you to our Ann Arbor Cake Studio in 2023! There are currently 🎉 THREE WORKSHOPS 🎉 open for reservation.
I am so excited to welcome you to our Ann Arbor Cake Studio in 2023! There are currently 🎉 THREE WORKSHOPS 🎉 open for reservation:
1. January 25th, 2023: Painting with Buttercream Workshop
2. February 1st, 2023: Painting with Buttercream Workshop
3. March 22nd and 23rd, 2023: Two-Day Sugar Flower Intensive
Limited seats are available for each (reserve yours here!). Small class sizes makes these events wonderful for a variety of skill levels.
This will be a great space to connect with other cake designers in a supportive and creative setting. Even if buttercream painting and sugar flowers are already part of your repertoire, we’d love to help you hone your skills!
Do you have a cake friend that you’ve been dying to spend time with? Save 20% off 2 or more tickets by entering the code CAKEFRIENDS at checkout. The discount works if you’d like to purchase 2 different workshops for yourself, too.
Have questions? We’d love to personally answer - just send us an email at info@sweetheatheranne.com
Interested in a customized in-studio experience?
We also have limited availability for 1:1 Private Workshops in 2023. For more tips like this delivered to your inbox, subscribe to The Cake Break, our once-per-month newsletter for cake decorators and artists.
Save this for later on Pinterest
Tangible Tips for Cake Decorators Creating Reels
Have you been struggling to fit making reels into your already busy schedule? I avoided them forever until I found a way to make them fast, easy and actually reach my audience.
Have you been struggling to fit making reels into your already busy schedule? I avoided them forever until I found a way to make them fast and easy.
Here are my tips for making quick reels that actually reach your audience:
Follow @reelstips and select one of the trending audios. (Trending audios help boost your post to a wider audience.)
Use templates from other creators! Type your audio of choice into the search bar (make sure to click the audio tab after the search). Once you’ve found the audio, search through the posts with that audio for a template that you like and click the “use template” icon at the bottom left. Not every post is a template but there are generally a variety of templates to choose from.
Add videos/photos of your choice into the template. We’ve found that people enjoy seeing process shots so we take videos as we work if we are excited about a design. The cinematic mode on newer phone models helps to block out a busy kitchen background.
That’s it! You can honestly do this in 5 minutes if you have content to work with. I am by no means a reels expert, but I found that having a simple way to make reels means that I can actually find the time to post them.
Check out our latest reels on instagram if you want to see this method at work.
Ready to grow your cake business?
Learn more studio tricks that my team and I use every day in my Online Tutorials. For more tips like this delivered to your inbox, subscribe to The Cake Break, our once-per-month newsletter for cake decorators and artists.
