Fall In Love With Cake Design Again 💛
Use the code SUMMERSALE60 to save 60% on our entire
Online Course Library!
Sweet Heather Anne has always been a passion project.
In the beginning, I felt honored to take on every order that came my way and work as much as I had to to make it happen. I had an amazing team of volunteers turned friends and together we could troubleshoot through anything.
After the excitement of starting the business wore off, however, the long work hours started to take a toll on our morale. Outwardly, it looked like we were doing amazing. We had recently been named one of the top wedding bakeries in the country by Brides and we were busier than we had ever been.
Inwardly, however, we were struggling. We rarely left the bakery before midnight on Fridays and at times, we weren’t even breaking even. I began to wonder if the business I had set out to create was even capable of making a profit.
The turning point for us came from prioritizing the work that we wanted to make and charging appropriately for that work. When I set out to create online tutorials, I wanted to give others the tools to make this shift for themselves.
If you’re feeling burnt out on character cakes and overdone Pinterest designs, you’re not alone. I’d love for you to connect with one of these courses and fall in love with cake design again.
Use the code SUMMERSALE60 to save 60% on our entire
Online Course Library!
Everything below and more is included in this sale (this week only!).
Want to raise your prices?
I know it’s daunting, but this course can help!
Pricing and Selling Intricate Work
The pricing structure we used to more than double our average wedding cake sale from $600 to $1400.
Our wedding cake inquiry process from start to finish.
Our system for converting over 85% of our tastings into wedding clients who trust our design perspective and understand the value of our work.
“I can easily double what I was asking for cakes before I took Pricing and Selling Intricate Work.”
- Catrina Staats, Homestead Kitchen
Interested in perfecting your smooth coat? We’ve got you!
Cake Building Fundamentals
Building and stacking cakes that are both flawless and structurally sound.
Getting the perfect smooth coat.
Simple buttercream finishes for professional looking cakes.
Transporting cakes (and our favorite delivery cart!).
Our To-Go-Kit Packing Guide for stress-free deliveries.
Our Cake Serving Guide to help you size your cakes with ease.
“Everything she teaches in this class was something I wish I had access to when I first started out so I could save some time from the trial and errors.”
- Winifred Lua, Winifred Kriste Cake
Want to learn how we design and execute our show stoppers?
Edible Sequin Cake Design
The design process we use to create original designs that consistently exceed our clients' expectations.
The sketching process that we use to sketch and propose cakes right in the tasting.
Art Deco Sequin Scallops
Piped Embroidery with Edible Sequins (pictured)
Our trusted Royal Icing and Gelatin Sequin recipes.
“I would recommend this course to pretty much everybody.”
- Michelle Henry, Iris Street Bakery
Interested in learning my absolute favorite technique? It’s so easy and enjoyable!
Painting With Buttercream
Dying Buttercream and Creating a Color Scheme
Editing Cakes for Sharp Edges
Abstract Painted Buttercream
Buttercream Oil Painting (pictured)
Our trusted Swiss Meringue Buttercream recipe
A guide to the gel colors we use to dye any color
“Heather was able to take something that looks so complex and break it down step by step. The next thing you know, you have a masterpiece on your hands!”
- Madelyne, Maddog Sweets
Don't forget to use the code SUMMERSALE60 at check-out to receive 60% off any of the courses in our store.
Sale ends Tuesday, July 30 at midnight.
